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Feu Designers service

Logo & Brand Identity

We don't just design logos — we build brand systems. Includes custom monograms, brand guidelines, and scalable visual identities.

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Audience fit

Who this is for

  • New businesses preparing to launch
  • Established organisations repositioning their identity
  • Products or services needing a distinct sub-brand

Common challenges

Problems we help solve

  • A logo that does not scale or reproduce well
  • Inconsistent colours, typography, and visual decisions
  • A brand that no longer reflects the organisation
  • No practical guidance for applying the identity

Project value

Expected outcomes

  • A distinctive and versatile identity system
  • Consistent typography and colour usage
  • Logo variants for practical applications
  • Clear guidelines that support future design work

Scope clarity

Usually outside the scope

  • Trademark registration or legal clearance
  • Naming research unless commissioned
  • Unlimited concepts or revisions
  • Printing and manufacturing

Deliverables

What we can deliver

Custom logo design (2 concepts)

  • Minimalist Monograms
  • Futuristic Wordmarks
  • Abstract Geometry

Full brand identity system

  • Logo Variations
  • Brand Voice Strategy
  • Visual Asset Library

Color palette & typography selection

  • Accessibility Tested Colors
  • Premium Font Pairings

Brand guideline PDF

Social media logo kit

  • Profile Picture Formatting
  • Platform Cover Banners
  • Branded Watermarks

Typical timeline

Typically 2–5 weeks, depending on discovery depth and deliverables.

Investment approach

Starting scope depends on strategy, number of concepts, applications, and guideline depth.

Project inputs

What we need from you

  • Business goals and audience
  • Competitor context
  • Existing identity assets
  • Decision-makers and consolidated feedback

Evidence

Related work

Brand Identity

Futuristic Brand Identity

Created a cohesive identity system prepared for consistent use across the client’s priority launch channels.

Read case study

Questions

Frequently asked

Is a brand identity more than a logo?

Yes. It defines how the logo, colour, typography, imagery, and supporting elements work together consistently.

Can you improve an existing identity?

Yes. The project can range from careful refinement to a complete repositioning, depending on what should be retained.

Need a scope built around your situation?

Describe the result, current process, and constraints. We will help identify the right next step.

Create a project brief