Graphic Design
Social Media Campaign
- Industry
- Retail, events, and consumer services
- Project type
- Campaign visual system
- Our role
- Campaign art direction and graphic design
Application brief
What the system does
A coordinated campaign system designed to keep product and promotional communication recognisable across multiple social formats.
Operational challenge
What it solves
Individual posts were being created without a shared hierarchy, making the campaign feel inconsistent and slowing adaptation across platforms.
Services provided
Campaign directionSocial media templatesPromotional graphicsFormat adaptation
Project scope
Core capabilities
- Campaign typography and colour rules
- Reusable post structures
- Platform-specific format adaptation
- Promotional and informational variants
- Consistent call-to-action treatment
Business value
Practical benefits
- A more recognisable campaign
- Faster adaptation of recurring content
- Improved consistency across channels
- Clearer presentation of promotional information
Delivery surfaces
Platforms
- LinkedIn and digital advertising formats
Where it applies
Suitable industries
- Retail
- Hospitality
- Events
- Beauty and lifestyle services
Objective
Develop a cohesive social media visual system for a product launch.
Solution
Created a series of branded graphics with consistent typography, color system, and layout structure.
Outcome
Established a recognisable visual system that improved consistency across the campaign rollout.